Ask Dr. Deborah | Should I be creating press releases for my small business?

Dear Dr. Deborah,

My name is Katie, and I’m currently working on opening my own hair salon. Recently some fellow business owners were talking about how great press releases are for publicity. Being new to this, I agreed with them, but truthfully I don’t know much about such things. Should I be creating press releases, and if so what for and what do I do with them?

-Katie, WV

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Visualizing Success is Good for You and Your Business

Lightbulb headed man being creative

There no debating it. Running a business is hard work. Between a volatile economy, human nature, and every day demands of life, it can get pretty stressful. If you’re like me, this often means thinking about what I haven’t yet finished instead of celebrating what I have. This can be dangerous for multiple reasons. The main reason being that most of my time is spent focusing on the downside instead of the plus side. Continue reading

Ask Dr. Deborah | Where can I find help starting my own business?

Dear Dr. Deborah,

For years I have had this hobby on the side that I work on after work. I love it and after much encouragement from family and friends I have decided to turn it into a business. However, I don’t know anything about running a business and I’m nervous about quitting my job. There are still bills that need to be paid and I’m worried I won’t have what it takes to make my business a success. Am I making the right decision? Is there somewhere I can find help?
-Josh, CT

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Ask Dr. Deborah | Why is my business not making a profit?

Dear Dr. Deborah,

My wife and I have been in business for a little over a year now, but we aren’t even close to breaking even. Our sales overall were good this past year, but there’s little to show for it. I’m not sure what we’re doing wrong. I don’t want to raise prices of our products, but I don’t know what else to do. Do you have any recommendations or suggestions on how we can improve our profits?

-Kevin, WA

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