Finding Quality Content Without the Sales Edge

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It’s nice to see more companies adding sections to their websites that offer helpful tips and tools instead of just trying to sell you something. It makes sense actually. The more you succeed in growing your business overall, the likely you’ll be around to buy what they have to offer. It’s all about the value add. Continue reading

Ask Dr. Deborah | Should I be creating press releases for my small business?

Dear Dr. Deborah,

My name is Katie, and I’m currently working on opening my own hair salon. Recently some fellow business owners were talking about how great press releases are for publicity. Being new to this, I agreed with them, but truthfully I don’t know much about such things. Should I be creating press releases, and if so what for and what do I do with them?

-Katie, WV

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